Sunday, February 10, 2008

Morally ambiguous coffee

Most days, I'm happy to be a 21st century American woman, thanks to my relative freedom and equal status. Then I come across shit like this, and I wonder if feminism has accomplished anything. Maybe we should burn our bras again. At least we'll get some attention.

What further disgusts me about Latte Dolls is that it advertises as having certified fair trade coffee. I guess any business around here can be legitimized by appealing to progressive yuppy politics. I hate to see fair trade used merely as a pawn to get people who don't regard themselves as consumers to become just that - consumers (of both coffee and degrading raunch).

Just because the farmers are paid fairly (and I suppose the 'dolls' who work there are compensated well, too) doesn't mean this is okay. But there are plenty of coffee alternative about town, and I won't waste my time staging a boycott. I just wish women would say no to such jobs and people would take their business to places that are truly progressive - places that treat women as people rather than sex objects.

In the mean time, I'll continue to get my fair trade coffee where the barristas are fully clothed.

3 comments:

Heather said...

Oh my word, I had no idea that this existed! Its so trashy. It's like a strip club on wheels for the a.m. crowd.

Sarah said...

Oh. My. Gosh. This makes me think about a conversation I had with Alison about how half the reason feminism hasn't completely worked yet is because the men didn't change/feel the need to change -- thus women fall into the same old traps time and again. I reading a book right now called _Get to Work_ about all of that...it's not amazing, but insightful. I'll have to say more later when I have time. Perhaps I'll write you an e-mail.

Autumn said...

Good lord. I'm horrified.

It's true--women help to perpetuate the warped attitudes that society uses to keep them in a position of inequality. It's a cyclical thing, I guess.

Latte Dolls. Good grief.