Morally ambiguous coffee

Most days, I'm happy to be a 21st century American woman, thanks to my relative freedom and equal status. Then I come across shit like this, and I wonder if feminism has accomplished anything. Maybe we should burn our bras again. At least we'll get some attention.

What further disgusts me about Latte Dolls is that it advertises as having certified fair trade coffee. I guess any business around here can be legitimized by appealing to progressive yuppy politics. I hate to see fair trade used merely as a pawn to get people who don't regard themselves as consumers to become just that - consumers (of both coffee and degrading raunch).

Just because the farmers are paid fairly (and I suppose the 'dolls' who work there are compensated well, too) doesn't mean this is okay. But there are plenty of coffee alternative about town, and I won't waste my time staging a boycott. I just wish women would say no to such jobs and people would take their business to places that are truly progressive - places that treat women as people rather than sex objects.

In the mean time, I'll continue to get my fair trade coffee where the barristas are fully clothed.